Bulk SMS pricing by country

Pay as you go: every country has one fixed rate per SMS segment, from $0.00259 to Brazil. There is no monthly plan, no setup fee and no minimum send. You top up a dollar balance and each campaign takes exactly what its messages cost.

Pricing rules

How is bulk SMS priced?

Four rules decide every price on this site. They apply the same way in the console and in the API, so an estimate is always the final amount.

  • Per segment

    A price is for one segment to one recipient. A longer text uses more segments and each one costs the same rate.

  • Per country

    Each destination has its own rate, set by the cost of reaching networks there. The rate is the same for every number in that country.

  • Per send, not per month

    No subscription, no number rental and no setup fee. If you do not send, you do not pay anything.

  • Refunded on failure

    A message that fails is refunded to your balance automatically, and a scheduled campaign canceled before it starts is refunded in full.

Segments

How many segments is my message?

Phones read SMS in one of two alphabets. Text written only with the GSM-7 set (Latin letters, digits and common punctuation) fits 160 characters in one segment. A single character outside that set, such as an emoji, Arabic, Cyrillic, Chinese or a curly quote, switches the whole message to UCS-2, which fits 70 characters.

When a message is longer than one segment it is split, and each part keeps a few characters for the phone to join them back together: 153 per part in GSM-7 and 67 in UCS-2. The console counter shows the alphabet, the segments and the characters left as you type.

Characters per SMS segment
AlphabetSingle SMSPer part when split
GSM-7160 characters153 characters
UCS-270 characters67 characters
Examples
Example message lengthSegmentsCost to US
140 Latin characters1$0.00519
300 Latin characters2$0.01038
459 Latin characters3$0.01557
70 Arabic or Cyrillic characters1$0.00519
130 characters with one emoji2$0.01038

All countries

Bulk SMS rates for 227 countries

Rates are in US dollars per segment, checked on 2026-11-07. Search by country name or calling code. Every country name opens its own page with the number format and sending tips.

227 countries

Bulk SMS rate per message for every country
CountryPer SMS$100 sends
Afghanistan$0.032293,096
Albania$0.014097,097
Algeria$0.023494,257
American Samoa$0.022594,426
Andorra$0.010299,718
Angola$0.010299,718
Anguilla$0.013497,412
Antigua and Barbuda$0.013797,251
Argentina$0.014696,807
Armenia$0.014696,807
Aruba$0.014396,949
Australia$0.0051919,267
Austria$0.0072913,717
Azerbaijan$0.057591,736
Bahamas$0.010499,532
Bahrain$0.0093910,649
Bangladesh$0.024894,017
Barbados$0.013197,581
Belarus$0.039692,519
Belgium$0.019295,184
Belize$0.016096,215
Benin$0.012298,136
Bermuda$0.014996,671
Bhutan$0.029093,437
Bolivia$0.021394,675
Bosnia and Herzegovina$0.014396,949
Botswana$0.0093910,649
Brazil$0.0025938,610
British Virgin Islands$0.012298,136
Brunei$0.0072913,717
Bulgaria$0.026393,789
Burkina Faso$0.012897,757
Burundi$0.010799,267
Cambodia$0.021994,547
Cameroon$0.011698,554
Canada$0.0054918,214
Cape Verde$0.018495,408
Cayman Islands$0.018195,497
Central African Republic$0.0069914,306
Chad$0.012298,136
Chile$0.0037926,385
China$0.0060916,420
Colombia$0.0042923,310
Comoros$0.035192,841
Cook Islands$0.0093910,649
Costa Rica$0.0075913,175
Cote d'Ivoire$0.014097,097
Croatia$0.021094,741
Cuba$0.017595,685
Curacao$0.0084911,778
Cyprus$0.0051919,267
Czech Republic$0.010799,267
Denmark$0.010299,718
Djibouti$0.021994,547
Dominica$0.016695,991
Dominican Republic$0.011998,340
DR Congo$0.014396,949
Ecuador$0.024694,050
Egypt$0.038192,618
El Salvador$0.013197,581
Equatorial Guinea$0.013197,581
Eritrea$0.017295,783
Estonia$0.0075913,175
Eswatini$0.0093910,649
Ethiopia$0.063691,570
Falkland Islands$0.018795,321
Faroe Islands$0.0069914,306
Fiji$0.013797,251
Finland$0.017295,783
France$0.012897,757
French Polynesia$0.019095,238
Gabon$0.012298,136
Gambia$0.0093910,649
Georgia$0.026393,789
Germany$0.014996,671
Ghana$0.014097,097
Gibraltar$0.0075913,175
Greece$0.010299,718
Greenland$0.0060916,420
Grenada$0.022894,368
Guadeloupe$0.044092,268
Guam$0.0063915,649
Guatemala$0.0087911,376
Guernsey$0.014696,807
Guinea$0.014097,097
Guinea-Bissau$0.016096,215
Guyana$0.0099910,010
Haiti$0.016995,885
Honduras$0.011998,340
Hong Kong$0.012897,757
Hungary$0.014696,807
Iceland$0.015296,540
India$0.016096,215
Indonesia$0.044092,268
Iran$0.021994,547
Iraq$0.023194,312
Ireland$0.014696,807
Isle of Man$0.014696,807
Israel$0.041092,433
Italy$0.0090911,001
Jamaica$0.013197,581
Japan$0.011099,017
Jersey$0.014696,807
Jordan$0.023494,257
Kazakhstan$0.046992,128
Kenya$0.022294,486
Kiribati$0.026393,789
Kosovo$0.0087911,376
Kuwait$0.019095,238
Kyrgyzstan$0.052891,890
Laos$0.0087911,376
Latvia$0.010299,718
Lebanon$0.014696,807
Lesotho$0.0084911,778
Liberia$0.011698,554
Libya$0.027893,585
Liechtenstein$0.010299,718
Lithuania$0.0078912,674
Luxembourg$0.012897,757
Macao$0.011099,017
Madagascar$0.020494,880
Malawi$0.046392,155
Malaysia$0.0093910,649
Maldives$0.0096910,319
Mali$0.049592,016
Malta$0.016096,215
Marshall Islands$0.014097,097
Martinique$0.026093,832
Mauritania$0.016096,215
Mauritius$0.014396,949
Mayotte$0.014696,807
Mexico$0.013497,412
Micronesia$0.019095,238
Moldova$0.011998,340
Monaco$0.028193,547
Mongolia$0.034292,916
Montenegro$0.015296,540
Montserrat$0.022894,368
Morocco$0.035192,841
Mozambique$0.012597,942
Myanmar$0.027893,585
Namibia$0.0096910,319
Nauru$0.030593,269
Nepal$0.027893,585
Netherlands$0.018795,321
New Caledonia$0.014097,097
New Zealand$0.014396,949
Nicaragua$0.014097,097
Niger$0.013197,581
Nigeria$0.020494,880
North Korea$0.058791,700
North Macedonia$0.0072913,717
Norway$0.0099910,010
Oman$0.013197,581
Pakistan$0.043492,299
Palau$0.013797,251
Palestine$0.044092,268
Panama$0.010799,267
Papua New Guinea$0.041392,416
Paraguay$0.0042923,310
Peru$0.019895,027
Philippines$0.010299,718
Poland$0.0051919,267
Portugal$0.0042923,310
Puerto Rico$0.0087911,376
Qatar$0.0093910,649
Republic of the Congo$0.013197,581
Reunion$0.014696,807
Romania$0.0087911,376
Russia$0.099891,001
Rwanda$0.0075913,175
Saint Kitts and Nevis$0.0099910,010
Saint Lucia$0.022894,368
Saint Pierre and Miquelon$0.014696,807
Saint Vincent and the Grenadines$0.022894,368
Samoa$0.0093910,649
San Marino$0.010299,718
Sao Tome and Principe$0.073491,360
Saudi Arabia$0.019595,104
Senegal$0.028793,473
Serbia$0.029993,334
Seychelles$0.010799,267
Sierra Leone$0.0081912,210
Singapore$0.011099,017
Slovakia$0.0093910,649
Slovenia$0.023194,312
Solomon Islands$0.010799,267
Somalia$0.013197,581
South Africa$0.0075913,175
South Korea$0.0028934,602
South Sudan$0.011698,554
Spain$0.0072913,717
Sri Lanka$0.044092,268
Sudan$0.018495,408
Suriname$0.0093910,649
Sweden$0.010799,267
Switzerland$0.0087911,376
Syria$0.044092,268
Taiwan$0.013197,581
Tajikistan$0.049892,004
Tanzania$0.0090911,001
Thailand$0.0034928,653
Timor-Leste$0.012597,942
Togo$0.0063915,649
Tonga$0.0072913,717
Trinidad and Tobago$0.0081912,210
Tunisia$0.052591,901
Turkey$0.0031931,347
Turkmenistan$0.0075913,175
Turks and Caicos Islands$0.022894,368
Tuvalu$0.14109708
Uganda$0.013797,251
Ukraine$0.015296,540
United Arab Emirates$0.0045921,786
United Kingdom$0.0081912,210
United States$0.0051919,267
Uruguay$0.0099910,010
US Virgin Islands$0.0072913,717
Uzbekistan$0.054891,821
Vanuatu$0.020494,880
Vatican City$0.010299,718
Venezuela$0.012298,136
Vietnam$0.014696,807
Wallis and Futuna$0.024394,100
Yemen$0.046992,128
Zambia$0.028793,473
Zimbabwe$0.017295,783

By region

Which regions are cheapest for bulk SMS?

Rates follow the cost of each country's networks, so they vary inside a region. This table shows the lowest rate and the middle rate of each region on our list.

Bulk SMS rates by region
RegionLowest
North America$0.00519
Caribbean$0.00729
Latin America$0.00259
Europe$0.00429
Middle East$0.00319
Africa$0.00639
Central and South Asia$0.00759
East and Southeast Asia$0.00289
Oceania$0.00519

Top-ups

How much should I top up?

Top-ups start at $40 and go up to $5,000 per payment. Your first top-up adds a bonus from 10% to 40% on top, depending on the amount. Message counts below are for the United States.

  • $40

    +10% first top-up

    $44.00 balance

    8,477 SMS to US

  • $100

    +20% first top-up

    $120.00 balance

    23,121 SMS to US

  • $200

    +25% first top-up

    $250.00 balance

    48,169 SMS to US

  • $300

    +30% first top-up

    $390.00 balance

    75,144 SMS to US

  • $500

    +35% first top-up

    $675.00 balance

    130,057 SMS to US

  • $1,000

    +40% first top-up

    $1,400.00 balance

    269,749 SMS to US

Calculator

Estimate a campaign before you sign up

Enter the destination, the size of your list and the number of segments. The total is the same sum the console makes for each recipient before you confirm a send.

Destination
Rate to the United States
$0.00519 per segment
Each recipient
$0.00519
Campaign total
$25.95

A $40 top-up covers this campaign, and it is the smallest top-up.

Bulk SMS to the United States: rates and number format

Included

What does the price include?

The rate per message is the whole price. These come with every account at no charge: the web console, the REST API and API keys, CSV upload and list clean-up, merge fields, templates, scheduling up to 60 days ahead, tests to one number, delivery reports for every recipient, signed delivery webhooks, automatic refunds for failed messages and support tickets from your account.

Start sending at these rates today

Create an account, top up from $40 and send to 227 countries at the rates above.

Bulk SMS Pricing by Country: Cheap SMS Rates from $0.00259 | SendBulkSMS