Bulk SMS · +254

Send bulk SMS to Kenya

Bulk SMS to Kenya costs $0.02229 per message segment, with no monthly fee. Kenya's capital Nairobi is a hub for SMS campaigns in sectors like mobile money, agriculture, and retail. Businesses rely on SMS for its reliability and reach across urban and rural areas.

Create account All prices

Kenya

$0.02229

per SMS segment

+254 555 0100

Text Message · Today 10:30

Hello, your order is ready for collection today until 19:00. Thank you for shopping with us.

Calling code: +254
Per message: $0.02229
$40 sends: 1,794 SMS
Region: Africa

Cost

How much does bulk SMS to Kenya cost?

The rate is fixed per segment and the same for every mobile number in Kenya. Here is what common campaign sizes cost with a one-segment message, and with a longer two-segment message.

Bulk SMS cost to Kenya by campaign size
Recipients	1 segment	2 segments
100	$2.23	$4.46
1,000	$22.29	$44.58
5,000	$111.45	$222.90
10,000	$222.90	$445.80
50,000	$1114.50	$2229.00

Number format

How do I write Kenya numbers for a bulk SMS list?

Write numbers for Kenya in international format: the calling code +254 first, then the national number. If people in Kenya dial a domestic trunk prefix such as 0 at the start, leave it out after the calling code. A number written this way looks like +254 700 123 456. Spaces and dashes are fine; the console removes them when it reads your list.

Language

Which alphabet do recipients in Kenya read?

Most recipients in Kenya read English and Swahili. Plain English text fits the GSM-7 alphabet, so one SMS segment holds 160 characters (153 per part when a message is split). An emoji or a curly quote switches the whole message to UCS-2 at 70 characters per segment.

Timing

When is the best time to send SMS to Kenya?

Kenya keeps one time offset, UTC+3, all year. Local 9:00 to 20:00 in Nairobi is 06:00 to 17:00 UTC in January. The scheduler uses the time zone of your own browser, so convert the local hour you want before you pick it.

Country: Kenya
Calling code: +254
Region: Africa
Rate per segment: $0.02229
1,000 SMS: $22.29
$100 sends: 4,486 SMS
Segment size: 160 GSM-7 or 70 UCS-2 characters
Failed messages: Refunded automatically
Prices checked: 2026-11-07

What businesses send to Kenya

Send mobile money transaction alerts
Notify farmers about weather updates
Promote retail discounts and offers

Top-ups

How many messages does a top-up send to Kenya?

Top up from $40. The counts below use the Kenya rate and include the first top-up bonus.

$40
+10% first top-up
$44.00 balance
1,973 SMS to KE
$100
+20% first top-up
$120.00 balance
5,383 SMS to KE
$200
+25% first top-up
$250.00 balance
11,215 SMS to KE
$300
+30% first top-up
$390.00 balance
17,496 SMS to KE
$500
+35% first top-up
$675.00 balance
30,282 SMS to KE
$1,000
+40% first top-up
$1,400.00 balance
62,808 SMS to KE

Questions

Bulk SMS to Kenya: questions and answers

How much does it cost to send bulk SMS to Kenya?

Each SMS segment to Kenya costs $0.02229. A one-segment message to 1,000 recipients costs $22.29 and to 10,000 recipients $222.90. There is no monthly fee or setup cost.

How many SMS can I send to Kenya with $100?

$100 of balance sends 4,486 one-segment messages to Kenya, and the minimum top-up of $40 sends 1,794. Messages of two segments use the balance twice as fast.

Which alphabet should SMS to Kenya use?

Can I schedule an SMS campaign to Kenya?

Yes. Pick a date and time from 5 minutes to 60 days ahead in the console, or send a schedule time through the API. Times are entered in your own time zone and stored in UTC, and a scheduled campaign can be canceled for a full refund before it starts.

What happens if a message to Kenya fails?

The failed message is refunded to your balance automatically, and its delivery report shows the reason. You only pay for messages that reach the network.

Africa

Other countries in Africa

All countries in Africa

Send your first campaign to Kenya

Create an account, top up from $40 and reach mobile numbers across Kenya at $0.02229 per message.

Create account Read the API docs